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Euphoria Airlines Branding

This logo design was created in 2020 for my Creativity, Clients and Design course and was designed in Adobe Illustrator. The project's objective was to design and create a brand of a fictional airline that targeted Generation Z and millennials who want to travel after the global pandemic. The ‘o’ in euphoria is orange because it represents the sun, with the airplane logo inside to represent the airplane in the sky. The colour logo uses the primary colours pastel blue-green and orange. Blue-green was chosen because blue represents the sky, sea, and trust, and green represents safety, nature and health. The orange symbolizes joy, sunshine, and youth. These bright and playful colours play a big role in attracting the target audience and setting the brand tone through advertising and marketing. 

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